![]() As conversation around a certain property grew, so did the song prominently used in that property–the major example was Kate Bush’s “Running Up That Hill,” used in Stranger Things, but other songs like Nirvana’s “Something In The Way” and Metallica’s “Master Of Puppets” benefitted from the phenomenon as well.īeyond the chart-topping hits, TikTok remained the number one destination for emerging artists to kickstart their careers. TikTok helped usher soundtrack songs and catalog songs to the charts at unprecedented rates, its focus on music inspiring fans to use songs from their favorite TV shows or movies when they made content related to those media. Though it continued to jumpstart smash hits and birth new stars, 2022 welcomed phenomena that only could’ve arisen on TikTok. In the early part of the year, TikTok fueled America’s obsession with the soundtrack to Encanto, helping “We Don’t Talk About Bruno” become the first number one hit from an animated Disney film in three decades. Jack Harlow earned a number one debut–his first solo #1 hit–after a snippet of “First Class” took off on TikTok, and the platform helped Steve Lacy’s “Bad Habit” grow from cult concern to ubiquitous smash. The revolutionary platform continued to be the top source for runaway hits, with 10 of this year’s #1 Billboard Hot 100 hits experiencing trending moments on TikTok. TikTok continued to be the dominant force in music and culture in 2022, at once creating a new monoculture with its inescapable trends and remaining a hub where eccentric memes and niche communities thrive. Read below to see how these AT clients changed the way business was done in 2022: TECH & MUSIC DISCOVERY: The game wouldn’t bee the same without them. As a small but mighty operation, we understand the effort it takes to make even the slightest ripple in the culture, and we stand in awe of those who’ve built organizations that make such seismic impacts on our day-to-day lives.Įach of the below companies heavily influenced the way we view music, culture, and fashion in 2022. ![]() ![]() We at Audible Treats are honored to work with some of the most innovative and exciting companies in entertainment. These Audible Treats Clients Shaped Culture and Redefined What Was Possible in 2022
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